Why we don't name the vendors we reject

Most peptide "comparison" websites are shaped like this: they list 10 vendors, rank them, and explain why the bottom five are bad. The bottom five are usually competitors. The top one is usually the site owner's preferred affiliate partner.

Panya is not that. We do something different, on purpose. Here is the logic.

The silent filter

Every vendor we track goes through an 11-signal rubric: identity verification, cold chain, COA quality, returns policy, shipping, pricing transparency, customer support responsiveness, website hygiene, review sentiment, promotion pattern, and operating longevity.

Vendors that score above our threshold appear on the site with their score and a match explanation. Vendors that score below our threshold do not appear at all.

We do not publish the list of rejected vendors. We do not review them. We do not explain which specific vendors failed which specific signals. They are, from the user's point of view, as if they did not exist.

This is what "silent filter" means.

Why we do it this way

Because publishing an enemies list is a bad business strategy. Vendors that get publicly attacked retaliate. Sometimes they sue. Sometimes they buy SEO ads against your brand name. Sometimes they just drown your inbox with process-of-discovery letters. None of that helps users.

Because negative ratings are noisier than positive ratings. A vendor can have a great month and a terrible month. If we publish a teardown in June based on the terrible month, and the vendor fixes the issue in July, the teardown is wrong and stays indexed in Google for years. A silent filter can be silently updated.

Because we want to remove the vendor's lever. If we publish "Vendor X is bad because Y," Vendor X can sue us over Y or dispute Y or brigade the comments section. If we just do not surface Vendor X, there is nothing to litigate.

Because users do not need the list. A user does not want to know who the ten worst vendors are. A user wants to know who the one right vendor is for their situation. The first list is infinite and changes every quarter. The second list is manageable.

What we do surface

When we recommend a vendor, we publish:

• The score on each of the 11 signals (0 to 3 each)
• The aggregate score (0 to 100)
• The tier (Featured, Standard, or Gray)
• A plain-English match explanation
• The affiliate-relationship status if any
• A last-scored date

We update scores monthly. If a vendor's signal degrades, we downgrade them or silent-filter them, and the change is visible on their page (unless they drop below the surface-threshold, in which case the page goes away).

What happens when a silent-filtered vendor asks to be listed

We hear from them sometimes. They have seen that their competitor is on our site, and they want to know why they are not. We tell them.

Our response is always:

1. Here are the signals we scored you on 2. Here are the ones you did not meet the threshold on 3. Here is what would have to change for you to clear the threshold

Some vendors fix the issues. We rescore them. Some vendors threaten legal action. We refer them to our terms. Some vendors move on. All three outcomes are fine.

The one exception

If a vendor is actively dangerous — sells wrong compounds, runs a post-payment no-ship scam, misrepresents purity in ways a buyer cannot detect — we make an exception to the silent posture and publish a warning. This has happened twice in our research phase. Both times the warning was factual and linked to primary evidence.

The bar for this is very high. "We think they are not great" is not enough. "They shipped a compound that was not what the buyer ordered and refused replacement" is enough. The bar is "users will be harmed if we stay silent."

Why this matters for the user

When you see a vendor recommended on Panya, you are seeing one of two things:

1. A vendor we consider good enough to recommend, given our public rubric 2. A vendor we are being paid by, which we disclose on the same page

Those are the only two categories. You will never see a vendor we quietly dislike being thrown in to pad a comparison list, because we do not publish those lists.

That is the commitment. The silent filter is the mechanism.

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